Oléhn & Co. is a brand consultancy working where strategy meets identity.
Carve Consulting
,
Identity
,
2026
Carve is a Copenhagen consulting firm that had outgrown its original identity. We were engaged to reposition the brand for the scale it had reached — clarifying what set the firm apart and rebuilding the identity around it. The work spanned positioning, a renewed visual system and its rollout across every client-facing touchpoint. The result gave a maturing business a brand that matched its standing in the room.
VTR_01.jpg
Poster
Infographics
Roll-up
Billboard
Art direction
Portraits
Sign
Carve Consulting
,
Identity
,
2026
Carve is a Copenhagen consulting firm that had outgrown its original identity. We were engaged to reposition the brand for the scale it had reached — clarifying what set the firm apart and rebuilding the identity around it. The work spanned positioning, a renewed visual system and its rollout across every client-facing touchpoint. The result gave a maturing business a brand that matched its standing in the room.
VTR_01.jpg
Poster
Infographics
Roll-up
Billboard
Art direction
Portraits
Sign
Ekstrakt™
,
Identity & Strategy
,
2025
Ekstrakt asked us to build the brand end to end — from strategy through to what sits on the shelf. The identity had to hold two things at once: the personal, human register of the faces at the centre of the brand, and the commercial demands of packaging and go-to-market. We resolved that tension into a single system — positioning, visual identity, packaging and launch, each reinforcing the same idea. The result is a brand that feels human without losing its commercial edge.
Packaging
Ekstrakt™
,
Identity & Strategy
,
2025
Ekstrakt asked us to build the brand end to end — from strategy through to what sits on the shelf. The identity had to hold two things at once: the personal, human register of the faces at the centre of the brand, and the commercial demands of packaging and go-to-market. We resolved that tension into a single system — positioning, visual identity, packaging and launch, each reinforcing the same idea. The result is a brand that feels human without losing its commercial edge.
Packaging
Coco, Sapiens & Notes
,
Typeface design
,
2024
Alongside client work we draw and release typefaces. Coco, Notes, Bottega and Sapiens each began as a study in a single idea — a letterform problem worth solving properly — and became a complete face. Selected releases are available to license directly.
LUCA_01.JPG
Coco, Sapiens & Notes
,
Typeface design
,
2024
Alongside client work we draw and release typefaces. Coco, Notes, Bottega and Sapiens each began as a study in a single idea — a letterform problem worth solving properly — and became a complete face. Selected releases are available to license directly.
LUCA_01.JPG
Studio Venatura
,
Identity & Web
,
2022
Studio Venatura came to us for a full brand identity and digital presence. We built the logo, visual system and website as one coherent whole — an identity designed to give a young studio a sense of permanence, and a site that lets the work lead. The result is a quiet, confident presence that positions the studio above its age.
LUCA_01.JPG
Studio Venatura
,
Identity & Web
,
2022
Studio Venatura came to us for a full brand identity and digital presence. We built the logo, visual system and website as one coherent whole — an identity designed to give a young studio a sense of permanence, and a site that lets the work lead. The result is a quiet, confident presence that positions the studio above its age.
LUCA_01.JPG
Vandra™
,
Identity & Strategy
,
2025
For Vandra™ we focused on market presence and positioning — how the brand should occupy its space, rather than the products themselves. The work defined the brand's colour language and the codes that place it in the world, expressed through the bag identity and its go-to-market. The result is a brand with a clear position and a look that signals exactly where it belongs.
LUCA_01.JPG
Vandra™
,
Identity & Strategy
,
2025
For Vandra™ we focused on market presence and positioning — how the brand should occupy its space, rather than the products themselves. The work defined the brand's colour language and the codes that place it in the world, expressed through the bag identity and its go-to-market. The result is a brand with a clear position and a look that signals exactly where it belongs.
LUCA_01.JPG
Birdie™
,
Identity & Strategy
,
2024
Birdie is a golf equipment brand built on a rules-based identity. The centrepiece is a logo constructed on a defined geometric system — a mark with internal logic that extends predictably across the brand. Smaller in scope, the project shows how a single, well-constructed element can carry an entire identity.
LUCA_01.JPG
Birdie™
,
Identity & Strategy
,
2024
Birdie is a golf equipment brand built on a rules-based identity. The centrepiece is a logo constructed on a defined geometric system — a mark with internal logic that extends predictably across the brand. Smaller in scope, the project shows how a single, well-constructed element can carry an entire identity.
LUCA_01.JPG
AstraDror
,
Logo & Web
,
2022
Astra Dror is a fashion brand based in Copenhagen. We developed the brand's identity and digital presence from the ground up — a logo and visual language built to carry across product, campaign and screen, paired with a website designed to hold the brand's tone as much as its catalogue. The outcome is a considered, coherent presence that reads as clearly online as it does on the garment.
LUCA_01.JPG
AstraDror
,
Logo & Web
,
2022
Astra Dror is a fashion brand based in Copenhagen. We developed the brand's identity and digital presence from the ground up — a logo and visual language built to carry across product, campaign and screen, paired with a website designed to hold the brand's tone as much as its catalogue. The outcome is a considered, coherent presence that reads as clearly online as it does on the garment.
LUCA_01.JPG
Best Fishers
,
Identity
,
2025
Best Fisher needed to move on from an identity that no longer fit. We handled the rebrand and new logo — reworking the mark and visual language into something clearer and more durable, and carrying it consistently across the brand's touchpoints. The result modernised the business without discarding what its audience already recognised.
LUCA_01.JPG
Best Fishers
,
Identity
,
2025
Best Fisher needed to move on from an identity that no longer fit. We handled the rebrand and new logo — reworking the mark and visual language into something clearer and more durable, and carrying it consistently across the brand's touchpoints. The result modernised the business without discarding what its audience already recognised.
LUCA_01.JPG
MOON
,
Identity & Strategy
,
2022
Moon redefines Korean skincare for a European context. We led the brand from end to end — positioning, identity, packaging, web and the full go-to-market — translating the codes of Korean skincare into a language that reads as native on a European shelf. The work gave a new entrant a clear position in a crowded category, and a system built to scale across products and markets.
AN_01.JPG
AN_10.JPG
MOON
,
Identity & Strategy
,
2022
Moon redefines Korean skincare for a European context. We led the brand from end to end — positioning, identity, packaging, web and the full go-to-market — translating the codes of Korean skincare into a language that reads as native on a European shelf. The work gave a new entrant a clear position in a crowded category, and a system built to scale across products and markets.
AN_01.JPG
AN_10.JPG
Miscellaneous
,
,
2025
A working archive — objects, installations and experiments made outside client briefs. Unfinished thoughts, kept in view.
LUCA_01.JPG
Miscellaneous
,
,
2025
A working archive — objects, installations and experiments made outside client briefs. Unfinished thoughts, kept in view.
LUCA_01.JPG
SOWA
,
Identity & Strategy
,
2024
SOWA is a B2B speaeker audio company based in Copenhagen, active across the world.
App
SOWA
,
Identity & Strategy
,
2024
SOWA is a B2B speaeker audio company based in Copenhagen, active across the world.
App